The correct approach in product development is the keystone to later market success. We find unique and innovative raw materials for you, develop patentable formulas or extend the life span of your best selling products by product line extension. Due to our outstanding market knowledge our product innovations relate to market reality. On the other hand we know best what these products require for scientific background and registration. So you can invest in only those products that will reach the market. We have the tools to quickly and effectively realize a product with that necessary extra.
Christof Jaenicke is our specialist for product development.
Phospholipids |
An active principle of cosmetics is the introduction of active ingredients into the skin. Only an innovative carrier system with a structure similar to skin can transport the active ingredient to where it will do the most good. Liposomes are such carrier substances. They channel, for example, a substance we have newly developed from brewery waste products in deep layers of the skin and reduce the irritation and itching of neurodermatitis. With this you can surpass all traditional pharmaceutical products, which only work on the surface of the skin. |
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Thixotropic nasal spray |
Every year more people suffer from allergies. We have developed a solution, to drastically reduce the frequency of nose spray application. In the bottle our thixotropic spray is a thick oily substance, which through shaking is physically liquefied and can be applied as a spray. A protective film forms on the nasal mucus membrane, to inhibit allergens from binding to the receptors. This mechanical barrier is effective for hours, even when the nose is blown often. Double blind clinical studies with concentrated allergens in a climate chamber show the extraordinary efficiency of this method. In this case it is not an active ingredient that helps, but rather a physical effect. |
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Believable diet nutrition |
Weight reducing aids for the American market advertise with stories that appeal to the stomach – the hope principle. The market for this type of ad campaign is saturated. Producing more copycat products is nonsense.
Opposed to appealing to the consumers hope, a well-grounded basis for the credibility of a weight loss aid forms a unique selling proposition. An indisputable and successful clinical study helped us convince American physicians of the effectiveness of our diet products. Physicians are the most important multipliers for our target consumer group. The result: The largest health food company in the U.S.A. has taken a product that we developed into their program and has been exceedingly successful in this market segment. |
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